Concept
The Concept behind this fashion editorial is to show how fashion designers now make clothes that only last for a short period of time as there is always new trends and therefore there is always waste in the fashion industry. The photographs represent how consumers act like the fashion industry's mannequin and just like clothes has a use by date which is why the model has been portrayed as a mannequin thrown out into the rubbish. The title 'Design- Consume- Use by- Discard (Repeat)' represents the way fashion industry treats there clothing and the consumers.
Page Layout & Style
We decided to keep the rest of the page plain so all your attention is on the photographs and the important issue they show about waste in the fashion industry. Positive magazine inspired us with the way they lay there images out in editorials, by keeping every picture the same size and in the same place on each page adds a repetitive feel to represent the way we as consumers are treated all the same and as mannequins. Typographer and designer Erik Spiekermann inspired us with one of his typefaces where he lengthens and makes the lettering closer together, we liked the way it made the text stand out and how it made it look very powerful.
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