Next I looked into fashion photographers that style there models in second hand clothing. I found these images to be very inspiring as it shows second hand clothing in a way that would appeal to a lot more people as it makes recycled clothing seem desirable by having it included in a fashion shoot.
Adam Bouska
Photographer Adam Bouska was inspired by 'Green Week' in America and decided to create a fashion shoot that would fit in well with it. He styled his model in recycled materials and then photographed them in a way that looks like they could be from a fashion magazine. The dresses the models are in are made out of old newspapers swell as the background and all of the accessories. Bouska has made using recycling materials in dresses look very fashionable with the way he has made the images into a fashion editorial. The dramatic hair, makeup and poses makes the clothing very desirable, I was inspired by this as it makes recycled clothing look very fashionable.
Rory Lewis
Photographer Rory Lewis has used only recycled clothing in this photoshoot. The model is styled in second hand clothing that has been put together in a very fashionable way. By styling the model in this way ignores the fact that they are second hand and makes them seem very new and fashionable.
S magazine- Todd Hiro
Todd Hiro photographed an editorial called 'Call, Chase, Follow' for S magazine, No. 13, Fall/Winter 2011. The editorial is of a female model dressed in vintage clothing and styled in way that makes her look as if she is from another time. She has also been photographed in what looks like a vintage car which also adds to the vintage feel of the images. By using second hand clothing makes recycling fashion trendy and desirable which is a good way to stop mass clothing consumption which will help the environment. The editorial is also printed on recycled photographic paper which adds to the theme of recycling.
Bless
Bless is a clothing company that reuses clothing and other objects to create new items. In there no. 04 series they make bags that can be transformed into other items such as a jacket. Another series called no. 10 is scarves all made out other clothing items, regardless of the price, size or colour of them. Bless have created clothing that has been recycled and up cycled, by doing this will open up recycling to a wider audience and make more people aware of it.
Todd Hiro photographed an editorial called 'Call, Chase, Follow' for S magazine, No. 13, Fall/Winter 2011. The editorial is of a female model dressed in vintage clothing and styled in way that makes her look as if she is from another time. She has also been photographed in what looks like a vintage car which also adds to the vintage feel of the images. By using second hand clothing makes recycling fashion trendy and desirable which is a good way to stop mass clothing consumption which will help the environment. The editorial is also printed on recycled photographic paper which adds to the theme of recycling.
Bless
Bless is a clothing company that reuses clothing and other objects to create new items. In there no. 04 series they make bags that can be transformed into other items such as a jacket. Another series called no. 10 is scarves all made out other clothing items, regardless of the price, size or colour of them. Bless have created clothing that has been recycled and up cycled, by doing this will open up recycling to a wider audience and make more people aware of it.
Oyster magazine
In Oyster magazine they re used pictured from old magazines to make an editorial called 'Cut & Paste'. This editorial was made by Maya Villiger and styled by Sasha Kelly. The images have been set out so they look like a collage. This idea recycles fashion as it shows you old trends that you could wear now. The editorial also encourages you to look into second hand clothing for new trends.
Fashion Shows
I also researched fashion designers who have used 'waste' to create new clothing.
Junk to Funk
Junk to Funk is a project by a collection of artists that makes clothing out of items we see as 'waste'. The call there clothing 'Trashion' as it mixes fashion with trash. They're fashion shows make you think differently about waste and they address soiciety's mass consumption habits which makes you think about items you dispose of. By making the clothes visually striking raises awareness about the impact of consumption. The collection is very inspiring as it shows you what solutions could be done for a more sustainable fashion choice. When talking about waste they said:
Imagine a world in which there was no such thing as trash; that everything that we “threw away” was perceived as a valuable resource, used to create something new or as a nutrient for the earth. What if long-lasting and repairable purchases ruled over cheap prices, durable was more convenient than disposables, and we valued doing stuff instead of buying stuff? Consider that low-impact doesn’t mean sacrifice, but is a means to reclaim our time, money and pursuit of happiness. What if the ultimate measure of coolness was how little you bought, how much you shared and how much you creatively reused?
The Sustainable Fashion Show
On the opening day of London fashion week, there was the first every Sustainable fashion show. The fashion consisted of fashion designers such as Vivienne Westwood and Stella McCartney showcasing work that used recycled materials and materials that was ethically fashion. Boris Johnson, Mayor of London, was there at the fashion show he had to say this about it, 'This fashion show proves that eco-fashion and sustainable-chic, which are often associated only with macrobiotic yogurt, hemp skirts and raffia work, can be funny, elegant and commercial'
Fashion designer Martin Maison Margiela creates clothing made out of items many people would consider as waste. By creating beautiful clothing out of 'waste' makes you aware of how many uses it can have and at the moment most of it is being taken to the landfill and is not being recycled.
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| Mask Bolero by Maison Martin Margiela, made of latex hair masks.. |
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Shades Of Denim by Maison Martin Margiela
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Christopher Raeburn
Fashion Designer Christopher Raeburn uses unwanted materials to create futuristic clothing. Everything Raeburn uses is recycled which means his clothing is very ethical. He uses redeployed military fabrics as the material is functional and waterproof and because the military has so many warehouses full of the clothing as they have to overproduce there clothing. Raeburn says that giving the clothing 'a new lease of life is very interesting' I also find this idea very interesting.
Fashion Designer Christopher Raeburn uses unwanted materials to create futuristic clothing. Everything Raeburn uses is recycled which means his clothing is very ethical. He uses redeployed military fabrics as the material is functional and waterproof and because the military has so many warehouses full of the clothing as they have to overproduce there clothing. Raeburn says that giving the clothing 'a new lease of life is very interesting' I also find this idea very interesting.
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